10bet talks localisation

10bet speaks fluent Bettorish

 

 Irmi Nir, 10bet’s Brand Manager, what’s your angle, and what you want to achieve with it?

10bet treats betting differently. It’s not “better” or “worse,” it’s just… well, actually it is better. Our focus is on creating the world’s freshest, most playful betting environment. Having great odds and offers is an excellent beginning, but we nailed that part 20 years ago, when we began. Today, our product is no longer betting; it’s creating happy bettors all around the world.

Sounds like fun. How do you do it?

Ever been to an amusement park with a personal butler? Me neither, but that’s the idea. Combining a customer-centric approach with an original and joyful tone & style gives a betting experience you can’t find anywhere else. From quirky offers to relatively funny newsletters, we’re the friend you like to bet with while watching the game together.

How does this attitude work globally?

For a moment, I was afraid you would never ask. 10bet UK or COM acts differently from 10bet Africa and 10bet Latin America because each country has its own unique betting culture. Having a self-developed tech platform allows us to be highly agile and fine-tune our product according to each country we land in, while keeping our global brand essence. And with millions of bettors on three continents, I think it’s safe to say we’re doing something right.

Arthur Perry, CEO for 10bet Africa – you launched your African operations an year ago. How has it been so far?

Before launching in Africa, we had solid preparation, strategy, and business plan. With every new market launch we localize and adapt our technology, product, and offering. We combine the expertise of global know-how with the expertise of local talent. We open local and regional hubs to help us best serve the market and to be close to our customers. And it all works and helps, but in the past year we learned a lot and we adapted even more. Initially, we wanted to be present and to have our brand live in as many countries as possible. We did it. We launched 4 markets in 3 months. By the end of 2022 we launched another 2 markets with South Africa being the latest addition. However, Africa is extremely challenging for operations – almost everything works differently there. The continent doesn’t have a long history of online gambling. This is because local authorities are figuring out the right framework to legalize betting. Therefore, we need to be extremely adaptive, as legislation is vastly different and can change in a matter of weeks.

At 10bet we strive for flexibility – we’re agile and fast. This helps us direct our efforts in the most efficient possible way to bring growth to the business. Right now, we’re focusing our strategy on markets that have better short-term prospects, but at the same time keeping our long-term goals of becoming a pan-African leader.

How have you positioned 10bet in Africa and how do the local bettors respond to it?

With our customer-centric approach we focus meticulously on every customer touchpoint. We adapted our product to meet the continent’s technology and infrastructure limitations. Unlike other online casinos, we deliver a 360-degree product, including a sportsbook with every league, betting market, and feature, and a variety of casino games, but stripped the interface to the bare minimum. We offer our African bettors a clean, fast and workable interface that is a pleasure to navigate. We’re also one of the few operators in Africa that provides a comprehensive mobile site and a dedicated mobile app. We’re quickly becoming a preferred choice for local bettors.

For each country we operate in we have a dedicated Customer Satisfaction Team that encompasses local talent and knowledge backed by our long-term global experience and methodology. The combination of our powerful analytical tools and continuous strategy for improvement and development has led to maintaining extremely high customer satisfaction rates. We have one of the fastest response and resolution times in Africa.

Despite the different payment systems from country to country, we have strong partnerships, and we provide our players with all major local payment methods. In South Africa we offer the fastest withdrawals in the country.

10bet’s creative and experienced CRM team always produces creative and entertaining retention strategies that turn our bettors into true and loyal followers.

We’re getting excellent reviews of our product and services from bettors, and we have millions of registered players. I would say that this is an excellent testament that we’re successfully speaking the African dialect of ‘Bettorish’.

 

Yaniv Oz, you’re the CEO for 10bet Latin America. You recently launched your first market in LATAM, could you share what are your plans for this continent?

At 10bet we prefer to focus on more ‘exotic’ betting markets. As we face challenges, we become stronger and wiser; we have already overcome many of them, but we want to keep our sports form, so we challenge ourselves every week to stay on top of our game. LATAM is one of these challenges and we feel prepared for it. We’re armed with experience, the localization approach, investment in local talent, as well as powerful technology and we just tackled our first market on the continent – Mexico.

We have a deep understanding of Mexican customer behavior and needs, backed up by our local network and presence. At the same time, we bring to the table our international experience, market-leading technology, and methodology and all this will support 10bet’s success in Mexico. 10bet Mexico will achieve its goals by bringing something different to the market and for us this means something fresh, cool, fun, and of course combined with excellent service.

How do you see the LATAM market’s potential and challenges?

There’s a huge diversity of market maturity in each country – operators need to have a truly localized strategy to be able to succeed. This is where we excel.

In addition, you need to be an expert in navigating legislation country-by-country since most of the laws date back to 1947. We have strong local and international partners that help us navigate these waters extremely well.

Payment systems and operational organization are another big challenge, especially for international operators.

Despite these challenges, the continent’s potential is undeniable – dense population, high mobile penetration, fast-growing technology adaptability, all factors poised to be a major player in online gambling globally.

 

10bet is one of the leading international online operators and for nearly 20 years has provided millions of players with the highest quality sportsbook and casino experiences. Trusted by millions globally, 10bet has a customer-centric approach and offers a diverse range of sports and markets to bet on, a user friendly and intuitive interface, rewarding and engaging gameplay, great odds across all sports, fast payouts and an online casino powered by multiple providers.